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Wilson Mar

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The role

We are looking for a code-slinger with a passion for marketing and evangelism who will join us in recruiting and driving the success of current and future users.

You know the concerns, interests, demographics, and cultures of the audience, and you have creative ideas around how we can connect deeply and effectively with them.

The Developer Advocate role at XYZ wears many hats: marketing, support, PR, and business development.

As a key member of our small, rapidly growing marketing team, you will be the face and voice of XYZ to developers using a wide range of development frameworks and languages, including Node.JS, Python, Ruby, and many others.

You will be the go to person for telling our story to the market - on stage at events, during industry-wide webcasts and in conference rooms at the largest companies.

As both a product and customer expert, you will also be the sales force’s key marketing contact to help develop effective account specific go-to-market strategies.

The Product Evangelist will directly impact employers’ ability to source critical talent by helping them better understand online search and how to optimize their recruiting practices, leveraging Indeed’s portfolio of products.

The successful candidate is an engaging communicator, passionate about technology, and loves interacting with clients and prospects.

We’re seeking not only a great presenter but an excellent listener, who will be curious about the needs and concerns of our clients.

You’ll be exposed to the major cloud platforms, as we currently run on Amazon (AWS), Azure, and Google, and have integrated with all of the major Platform-as-a-Service providers (Heroku et al.).

  • Up to 50% travel is required of this role.


Your key responsibilities will include the following:

  • Build a following of passionate developers (who want to be the best of the best, using the most efficient technologies and platforms) to write their applications.

  • Identify opportunities to bring content and perspective to senior executives in our target market.

  • Leverage social networks, blog and video platforms, and highly scalable marketing technologies to get the word out.

  • Publish blog posts and tutorials that highlight best practices and offer a fresh perspective.

  • Attend and speak at meetups and conferences, serving as an evangelist, coach, cheerleader, and teammate to budding and veteran users.

  • Champion our users’ needs internally by providing invaluable feedback to the product and engineering teams.

  • Seize moments of inspiration to hack on or create open source projects.

  • Deliver compelling presentations on solutions, trends data, and thought leadership topics.

  • Create content and campaigns with partners which are NOT boring, but highly engaging and useful to end users.

  • Position XYZ as a technical thought leader, both online and offline.

  • Confidently moderate discussions among clients and other speakers.

  • Analyze application use cases to determine the best ways to provide the most value to specific developer groups, including documentation, tutorials, and new features and capabilities.

  • Up to 20% of time on direct developer-centric customer support.

Our ideal candidate possesses will have done a similar job before, likely in the technology industry,

with sharable examples of previous speaking opportunities, conference speaker feedback, and/or recorded webcast delivery.

  • Experience as a current or former developer with one or more apps published in an app marketplace (Google Play, Apple Store, Windows Store, Office Store, iTunes, etc.)

  • Familiarity with Maven, Git, Gradle, Groovy, Chef, Kubernetes, etc.

  • Ability to code demos in one or more languages.

  • Experience and/or interest creating Developer and DevOps-focused messaging, content, and assets.

  • Experience presenting to technical and non-technical audiences.

  • Possess one or more developer certifications (e.g. Windows, SharePoint, Microsoft Azure).

  • Visible online presence via social media, blogs, forums, GitHub repos and/or community involvement.

  • Excellent oral and written communication skills.

  • A keen interest in trying their hand at the business side, with potential aspirations for marketing, business development, sales, or product leadership roles in the future.

Bonus points

You get bonus points if:

  • You are a tinkerer! Show us any personal projects you’ve worked on, GitHub projects you’ve forked, etc.

  • You are naturally inclined to provide unbelievable customer service and enjoy teaching and helping others.

  • You are in love with (or have been seriously dating) MongoDB.

  • Measurable competency with application servers, scripting, and network infrastructure

  • Experience in a startup and growth-stage environments

  • Developed a “maturity model”.

What we offer

  • A unique opportunity to play a critical crossover technical/ business role at a high-growth company in a rapidly emerging open source infrastructure category.

  • In five years, the chance to say you “got in early” into one of the pioneers!
  • Equity

  • Matching 401(K) plans
  • 100% employer paid premiums for medical, dental, life insurance, disability
  • Flexible vacation - take time off when you need it

  • Free lunches, dinners, and fully stocked snacks & beverages
  • Commuter benefits for public transit and bicycle commuters
  • Shower facilities in the building
  • Wellness initiatives (incentive programs, fitness classes)
  • Free gym membership with shuttle service, onsite cardio gym, company organized and sponsored sports and leagues.
  • Free parking (We pay for parking tickets in San Francisco’s Mission District, too.)

  • Lounge areas with ping pong, foosball, pinball, and arcade games
  • Monthly happy hours
  • Company ski trips, boat parties, BBQs, happy hours, game nights … just to name a few!
  • Volunteer opportunities and extra PTO for community work.

  • Casual dress code

  • MacBook (fully loaded)
  • Employee development opportunities


BS in STEM degree, developer experience, ability to code demos, excellent written and presentations.


This page was created as an example using page-specific Liquid variables in Jekyll Markdown front-matter.

More on Technical Evanglism

This post is one of a (planned) series:

  1. Job Descriptions
  2. Resumes (mine)

  3. Evangelism dependencies
  4. Deliverables and Events Budgeting spreadsheet
  5. Evangelism Cost-Benefit analysis (Bang-for-the-buck comparion)

  6. Events and Conferences
  7. Calendar of Announcements
  8. Milestone events

  9. Social media
  10. Social media strategy
  11. Tweets
  12. Sentiment analysis (of favorable words or not)
  13. Responses to social media
  14. Tech Press mentions

  15. Competitive Comparisons (by analysts and others)
  16. Competitive Strategy
  17. Competitive Comparison Kit (for people to run for themselves)
  18. Objections, and how to handle them

  19. Target Customers
  20. Customer References
  21. Proof Points
  22. Email databases (User Acquisition)
  23. Remarketing of current or lapsed users

  24. Product websites
  25. Product wikis
  26. User Forums (Google, LinkedIn, Reddit, etc.)
  27. Surveys

  28. Product Roadmaps
  29. Release Schedule
  30. Tasks
  31. Issues

  32. Enviornments for development, testing, demos, training, etc.
  33. Demo presentation scripts
  34. Beta activities
  35. Release Notes

  36. Tutorials
  37. Live event sign-up administration
  38. Webinars
  39. Video production capability
  40. Live Video Streaming

  41. Spiffs
  42. Hackathons
  43. Participating in Conferences
  44. Running Conferences
  45. Dynamic projections of tweets, etc.

  46. Recruitment follow-up