Comparisons vs. the competition need to be factual and fair.
Here is a nice-looking example:
Questions of Fairness
It would help if the site identifies the source of Customer Service ratings, such as Amazon, etc.
Independent lab ConsumerReports.com does not allow others to quote their ratings.
One question about the ratings is whether some metrics, such as Lifetime warranty, Green Manufacturing, etc. apply to all products in their inventory, or just the alternatives to Versatables furniture.
Note this table does not mention prices.
Software service comparison
Here is a comparison of software service offerings.
One suggestion is to have fonts large enough to be readable.
Icons next to each factor is useful to provide additional visual cues.