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Wilson Mar

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Comparisons vs. the competition need to be factual and fair.

Here is a nice-looking example:

table white versatable comparison Source: Versatables

Questions of Fairness

  • It would help if the site identifies the source of Customer Service ratings, such as Amazon, etc.

    Independent lab ConsumerReports.com does not allow others to quote their ratings.

  • One question about the ratings is whether some metrics, such as Lifetime warranty, Green Manufacturing, etc. apply to all products in their inventory, or just the alternatives to Versatables furniture.

  • Note this table does not mention prices.

Software service comparison

Here is a comparison of software service offerings.

One suggestion is to have fonts large enough to be readable.

Icons next to each factor is useful to provide additional visual cues.