Evangelism Cost-Benefit Analysis

Best bang for the buck

                       

Overview

• Items to evaluate
• Correlations
• Guerilla Marketing
• More on Evanglism

There are more ideas than money to do them.

The best evangelists focus on getting the maximum benefit from the least time, money, and risk.

[TODO: diagram here ]

The diagram above presents a scatterchart of two axes:

• On the vertical scale, relative benefit

• On the horizonal scale, relative cost

No hard money numbers are used because the amount can vary depending on your specific situation.

There are many ways to measure benefit:

• Press and social media mentions
• Number who applied for a job
• New prospects expressing interest
• New customers who purchased

There are several aspects to cost:

• Time to talk about it
• Time to do it
• Supplies
• Potential for damage to reputation, etc.

Items to evaluate

These are items from the

1. Attend Conference

2. Create video course

3. Write to https://todobackend.com

4. Sponsor a hackathon

5. Update sample programs such as Hackathon-start.

6. Get listed on directories such as apis.guru.

Correlations

Generally, there is a “positive” correlation between cost and benefit. https://www.analyticsvidhya.com/blog/2016/01/guide-data-exploration/

But there are some exceptions.

The point of the exercise is to identify those exceptions for prioritization.

This is not to say that one only do the exceptions.

Guerilla Marketing

Press releases to traditional news outlets

This article mentions Mashable Submit

• Make it easy for journalists by providing text and pictures unique to their audience. But customize text to each outlet’s needs.

• Provide an exclusive of some kind.

More on Evanglism

This post is one of a (planned) series:

1. Evangelist Job Description (dreaming on both sides)

2. Evangelism dependencies
3. Deliverables and Events Budgeting spreadsheet

4. Evangelism Cost-Benefit analysis (Bang-for-the-buck comparion)

5. Events and Conferences
6. Calendar of Announcements

7. Milestone events

8. Social media
9. Social media strategy
10. Tweets
11. Sentiment analysis (of favorable words or not)
12. Responses to social media

13. Tech Press mentions

14. Competitive Comparisons (by analysts and others)
15. Competitive Strategy
16. Competitive Comparison Kit (for people to run for themselves)

17. Objections, and how to handle them

18. Target Customers
19. Customer References
20. Proof Points
21. Email databases (User Acquisition)

22. Remarketing of current or lapsed users

23. Product websites
24. Product wikis
25. User Forums (Google, LinkedIn, Reddit, etc.)

26. Surveys

27. Product Roadmaps
28. Release Schedule
29. Tasks

30. Issues

31. environments for development, testing, demos, training, etc.
32. Demo presentation scripts
33. Beta activities

34. Release Notes

35. Tutorials
36. Live event sign-up administration
37. Webinars
38. Video production capability

39. Live Video Streaming

40. Spiffs
41. Hackathons
42. Participating in Conferences
43. Running Conferences

44. Dynamic projections of tweets, etc.

45. Recruitment follow-up

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