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Wilson Mar

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Best bang for the buck

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Overview

There are more ideas than money to do them.

The best evangelists focus on getting the maximum benefit from the least time, money, and risk.

[TODO: diagram here ]

The diagram above presents a scatterchart of two axes:

  • On the vertical scale, relative benefit

  • On the horizonal scale, relative cost

No hard money numbers are used because the amount can vary depending on your specific situation.

There are many ways to measure benefit:

  • Press and social media mentions
  • Number who applied for a job
  • New prospects expressing interest
  • New customers who purchased

There are several aspects to cost:

  • Time to talk about it
  • Time to do it
  • Supplies
  • Potential for damage to reputation, etc.

Items to evaluate

These are items from the

  1. Attend Conference

  2. Create video course

  3. Write to https://todobackend.com

  4. Sponsor a hackathon

  5. Update sample programs such as Hackathon-start.

  6. Get listed on directories such as apis.guru.

Correlations

Generally, there is a “positive” correlation between cost and benefit. https://www.analyticsvidhya.com/blog/2016/01/guide-data-exploration/

But there are some exceptions.

The point of the exercise is to identify those exceptions for prioritization.

This is not to say that one only do the exceptions.

Guerilla Marketing

Press releases to traditional news outlets

This article mentions Mashable Submit

  • Make it easy for journalists by providing text and pictures unique to their audience. But customize text to each outlet’s needs.

  • Provide an exclusive of some kind.

More on Evanglism

This post is one of a (planned) series:

  1. Job Descriptions

  2. Evangelism dependencies
  3. Deliverables and Events Budgeting spreadsheet
  4. Evangelism Cost-Benefit analysis (Bang-for-the-buck comparion)

  5. Events and Conferences
  6. Calendar of Announcements
  7. Milestone events

  8. Social media
  9. Social media strategy
  10. Tweets
  11. Sentiment analysis (of favorable words or not)
  12. Responses to social media
  13. Tech Press mentions

  14. Competitive Comparisons (by analysts and others)
  15. Competitive Strategy
  16. Competitive Comparison Kit (for people to run for themselves)
  17. Objections, and how to handle them

  18. Target Customers
  19. Customer References
  20. Proof Points
  21. Email databases (User Acquisition)
  22. Remarketing of current or lapsed users

  23. Product websites
  24. Product wikis
  25. User Forums (Google, LinkedIn, Reddit, etc.)
  26. Surveys

  27. Product Roadmaps
  28. Release Schedule
  29. Tasks
  30. Issues

  31. environments for development, testing, demos, training, etc.
  32. Demo presentation scripts
  33. Beta activities
  34. Release Notes

  35. Tutorials
  36. Live event sign-up administration
  37. Webinars
  38. Video production capability
  39. Live Video Streaming

  40. Spiffs
  41. Hackathons
  42. Participating in Conferences
  43. Running Conferences
  44. Dynamic projections of tweets, etc.

  45. Recruitment follow-up