Best bang for the buck
There are more ideas than money to do them.
The best evangelists focus on getting the maximum benefit from the least time, money, and risk.
[TODO: diagram here ]
The diagram above presents a scatterchart of two axes:
On the vertical scale, relative benefit
On the horizonal scale, relative cost
No hard money numbers are used because the amount can vary depending on your specific situation.
There are many ways to measure benefit:
- Press and social media mentions
- Number who applied for a job
- New prospects expressing interest
- New customers who purchased
There are several aspects to cost:
- Time to talk about it
- Time to do it
- Potential for damage to reputation, etc.
Items to evaluate
These are items from the
Create video course
Write to https://todobackend.com
Sponsor a hackathon
Update sample programs such as Hackathon-start.
Get listed on directories such as apis.guru.
Generally, there is a “positive” correlation between cost and benefit. https://www.analyticsvidhya.com/blog/2016/01/guide-data-exploration/
But there are some exceptions.
The point of the exercise is to identify those exceptions for prioritization.
This is not to say that one only do the exceptions.
Press releases to traditional news outlets
This article mentions Mashable Submit
Make it easy for journalists by providing text and pictures unique to their audience. But customize text to each outlet’s needs.
Provide an exclusive of some kind.
More on Evanglism
This post is one of a (planned) series:
- Evangelism dependencies
- Deliverables and Events Budgeting spreadsheet
Evangelism Cost-Benefit analysis (Bang-for-the-buck comparion)
- Events and Conferences
- Calendar of Announcements
- Social media
- Social media strategy
- Sentiment analysis (of favorable words or not)
- Responses to social media
- Competitive Comparisons (by analysts and others)
- Competitive Strategy
- Competitive Comparison Kit (for people to run for themselves)
Objections, and how to handle them
- Target Customers
- Customer References
- Proof Points
- Email databases (User Acquisition)
Remarketing of current or lapsed users
- Product websites
- Product wikis
- User Forums (Google, LinkedIn, Reddit, etc.)
- Product Roadmaps
- Release Schedule
- environments for development, testing, demos, training, etc.
- Demo presentation scripts
- Beta activities
- Live event sign-up administration
- Video production capability
Live Video Streaming
- Participating in Conferences
- Running Conferences
Dynamic projections of tweets, etc.
- Recruitment follow-up