Meet, greet, and spiff
Overview
Even if you don’t go, you need to know when and where conferences are because that’s where you customers (potential and otherwise) may be.
You don’t want to schedule your own events which competes with when your customers and vendors are away at conferences.
There are many ways to take advantage of events even if you are not an exhibitor (which requires thousands of dollars).
General
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Consumer Electronics Show in Las Vegas each January. The largest convention in the world for any industry.
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Techcrunch Disrupt Sep 12-14, 2016 San Francisco
- Fluent O’Reilly
- Gartner
Process focus
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Agile Alliance in July various cities in the Southern US @AgileAlliance
#agile2016, etc. - Lean Startup Conference
- Global Scrum Gathering Orlando
- Agile and Beyond
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Agile Dev West and East
- SANS.org Network Security Sat, Sep 10 - Mon, Sep 19, 2016 Las Vegas
Specific Technology focus
Many conferences are setup like flash mobs about whatever hot buzzword is popular at the moment.
In 2017, it’s “cloud-native”, “12 factor app”, etc.
Alphabetically:
- AnDevCon for Android
- AnsibleFest Brooklyn 2016 Oct 11, Brooklyn Marriott $389
- API World.co Sep 12-14, San Jose Convention Center
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APIStrat.com API Strategy & Practice Conference November 2nd-4th, 2016 Boston, MA [videos]
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ArchConf in Clearwater (St. Petersburg Tampa), Florida $2,555 December 11-14, 2017
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Restfest.org/us RESTful Web Services Unconference September 15-17, 2016 Greenville, SC [video]
- Blackhat in July Vegas
- Cloud Computing Expo
- ContainerCamp
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CoreOS Fest
- DockerCon
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Defcon
- GitHub Universe Sep 13-16, 2016 Pier 70, SF
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Google Test Automation Conference
- Hadoop Summit San Jose
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Hadoop World-StrataConf
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Jenkins World 2016 by Cloudbees Sep 13-15, Santa Clara Convention Center
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KrankyGeek WebRTC
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LinuxCon #ApacheCon
- Monitorama
- Mobile World Congress Barcelona
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MobileDevCon
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NodeSummit.com July 27-28, 2016 San Francisco, CA
- OSCon
- WearablesDevCon
For enterprise job titles
- CFO
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CIO by Gartner
- Gartner Catalyst 15 - 18 August 2016 | San Diego, CA
For devops
- DevOps Enterprise Summit (DOES)
- DevOps Days
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LISA
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GOTO conference https://gotocon.com in several cities each year are recorded for YouTube
- StarWest for QA
- StarEast for QA
- StarCanada for QA
- EuroStar for QA
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STP
- ASTD for trainers
For developers
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Code on the Beach.com August 12 - 14, 2016 Atlantic Beach, Florida $399
- QCon New York qconnewyork.com #qconnewyork Jun 13-15, workshops Jun 16-17
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QCon San Francisco qconsf.com #qconsf Nov 7-9, workshops Nov 10-11
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DeveloperWeek was first in San Francisco, then spread to New York City.
- No Fluff Just Stuff (NFJS)
Vendor specific
- Apple WWDC each Spring
- Google I/O each Spring
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Amazon Re:Invent November, Las Vegas
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ApacheCon by Linux Foundation http://events.linuxfoundation.org/events/apachecon-north-america
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Microsoft Build for developers build.microsoft.com @bldwin #Build2016 San Francisco early Spring
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https://springoneplatform.io August 1–4, 2016 Aria, Las Vegas
- EMC
- Dell
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IBM
- Oracle World Java One
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HP Discover
- RSA
Location specific multi-technology
- Salt Lake City
- Philly Tech Week
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BigSky DevCon Montana in March
- GCP (Google Cloud Compute) Tokyo (in Japanese)
More
TODO: Arrange this in a sortable table using https://datatables.net/
More on Evanglism
This post is one of a (planned) series:
- Evangelism dependencies
- Deliverables and Events Budgeting spreadsheet
-
Evangelism Cost-Benefit analysis (Bang-for-the-buck comparion)
- Events and Conferences
- Calendar of Announcements
-
Milestone events
- Social media
- Social media strategy
- Tweets
- Sentiment analysis (of favorable words or not)
- Responses to social media
- Competitive Comparisons (by analysts and others)
- Competitive Strategy
- Competitive Comparison Kit (for people to run for themselves)
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Objections, and how to handle them
- Target Customers
- Customer References
- Proof Points
- Email databases (User Acquisition)
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Remarketing of current or lapsed users
- Product websites
- Product wikis
- User Forums (Google, LinkedIn, Reddit, etc.)
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Surveys
- Product Roadmaps
- Release Schedule
- Tasks
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Issues
- environments for development, testing, demos, training, etc.
- Demo presentation scripts
- Beta activities
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Release Notes
- Tutorials
- Live event sign-up administration
- Webinars
- Video production capability
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Live Video Streaming
- Spiffs
- Hackathons
- Participating in Conferences
- Running Conferences
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Dynamic projections of tweets, etc.
- Recruitment follow-up