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Know the lingo

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Salesforce’s Glossary of terms doesn’t define acronyms, such as:

  • ABM = Account-based Marketing
  • ACV = Annual Contract Value (in CPQ)
  • ARR = Annual Recurring Revenue (in CPQ)
  • BOFC = Bulk Object Field Creator (http://salesforcebofc.com/ from Tech9logy)
  • BPMN = Business Process Modeling Notation (industry standard used in Approval Process Visualizer graphics)
  • CPQ = Configure, Price, and Quote (Steelbrick add-on)
  • CMS = Content Management System (for websites)
  • CRM = Customer/Constituent Relationship Management
  • CRED = Create Read Edit Delete (basic operations permissions defined in user profiles)
  • CTI = Computer Telephony Integration*
  • CTA = Certified Technical Architect (Salesforce scertification)
  • DML = Data Manipulation Language (industry term)
  • ER = Executive Review (in Approval process)
  • ETL = Extract Transform and Load (industry term for populating clean data in databases)
  • FSL = Field Service Lightning (offering)
  • FLS = Field Level Security (access defined in user profiles)
  • GAU = General Accounting Units (to apply donations to nonprofits)
  • GTL = Guide Template Language (in Marketing Cloud)
  • GMT = Greenwich Mean Time (for time zone offsets, also called UTC)
  • IoT = Internet of Things (industry term)
  • LMA = License Management Application
  • LMO = License Management Organization
  • MCV = Monthly Contract Value (in CPQ)
  • MQL = Marketing Qualified Lead
  • MRR = Monthly Recurring Revenue (in CPQ)
  • MMF = Minimally Marketable Features (a type of release)
  • MOAR = MuleSoft Anypoint Platform (for API management)
  • NPS = Net Promoter Score (metric of possible vs. negative customer recommendations)
  • NPSP = Non-Profit Success Pack
  • OWD = Organization-Wide Default
  • OCR = Opportunity Contact Roles
  • PAM = Partner Account Manager (email isvpartners@salesforce.com)
  • PRM = Partner Relationship Management (offering)
  • QTC = Quote to Cash (Billing workflow)
  • RSFs = Rollup Summary Fields
  • SaaS = Software as a Service
  • SAQL = Salesforce Analytics Query Language
  • SAL = Sales Qualified Lead
  • SFCC = Salesforce Commerce Cloud (based on Demandware + CloudCraze acquisitions not built on force.com)
  • SFDC = an acronym for “Salesforce dot com”
  • SFMC = Salesforce Marketing Cloud
  • SOQL = Salesforce Object Query Language *
  • SOSL = Salesforce Object Search Language *
  • SKU = Stock Keeping Unit (industry term)
  • TCV = Total Contract Value (in CPQ)
  • TDTM = Table-Driven Trigger Management
  • TMO = Trialforce Management Organization (for partners to provide free trials to potential customers)
  • TSO = Trialforce Source Organization (a partner authorized to provide free trials to potential customers)
  • TP = Trailhead Playground
  • U2F = Universal 2nd Factor (security key for user authentication)

  • Vlocity’s industry cloud dictionary

  • Use a game to learn terms on my Quizlet of 115 terms. Please let me know if you see any terms missing.

  • Quizlet on Saleforce Admin quiz

More about Salesforce

This is one of a series about Salesforce

  1. Salesforce index

  2. Salesforce Ohana (about the Salesforce company, offices, mascots, emojis, and store)
  3. Salesforce Glossary (of acronyms)
  4. Salesforce Events (Conferences, local Meetups, ) to meet people face-to-face
  5. Salesforce Exhibitors (at Dreamforce)
  6. Salesforce Onboarding (Trailhead and IDEs)
  7. Salesforce Rock Stars (and influencers)

  8. Salesforce Offerings (Clouds, Industries, Domains, GitHub, editions, pricing, features, versions)
  9. Salesforce Certifications (training and exams)
  10. Salesforce Projects, Superbadges, and Sample Apps
  11. Salesforce myTrailhead for custom Trailhead content

  12. Salesforce Project Plans
  13. Salesforce Jobs (within Salesforce, with partners, etc.)
  14. Salesforce User Roles and Personas

  15. Salesforce Apps (in AppExchange)
  16. Salesforce Alexa
  17. Salesforce Heroku (external apps)
  18. Salesforce DX (Developer eXperience)

  19. Salesforce Non-Profit support
  20. Salesforce NPSP (Non-Profit Success Pack) performance (with Gatling)

  21. Salesforce Data Management
  22. Salesforce Einstein
  23. Salesforce Selenium (test automation)