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Individuals and teams who have published or influenced

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Salesforce calls “Trailblazers” those who have transformed their careers using its Trailhead online learning service.

Other Listings


Lists of individuals who have significant blogs, tweets, courses, or otherwise have contributed some way:

  • Golden Hoodies awarded by Salesforce, the rarest of awardees. See them together at https://twitter.com/i/status/1048729421585240066

TODO: Put this data into a database so an app can dynamic sort lists. For now, just press Ctrl+F to find text.

Individual Rock Stars

Abhinav Gupta (+AbhinavGuptaIn), Force.com MVP & Architect, owner of his Concretio Apps Pvt Ltd consulting company in Gurgaon, India:

Ajay Dubedi, from Noida, India:

Akshay Dhiman, Salesforce Developer & Consultant, CTO:

Amul Baranwal, from Noida, India:

Amit Chaudhary, 7X certs from Michigan:

Amy Oplinger (@SalesforceAmy), Salesforce MVP, 5X Certified, Freelance Consultant, Women in Tech and Nonprofit User Group Leader, Dreamforce Speaker from Cleveland/Akron, Ohio Area:

Annappa Ph, Salesforce developer in India:

Andrew Fawcett, Force.com MVP and CTO at Financialforce.com:

Andrez Perez, a Master Technical Instructor at Salesforce.com and owns 11x Salesforce certifications:

Ashish Agarwal in Singapore:

Asish Behera in New Jersey, USA (asish1989)

Ben McCarthy, 5X Salesforce Developer MVP, Salesforce Certified Technical Architect, based in London with partner Empua:

Biswajeet Samal, from Pune, India

Brent Downey (@brentdowney), since 2010:

Brent Leary (@BrentLeary)

  • https://www.linkedin.com/pulse/salesforce-evp-iot-cloud-adam-bosworth-relationship-microsoft-leary

Brett Nelson, multi-talented developer from Eagan, MN:

Bret Taylor, Salesforce President & Chief Product Officer

Brian Fear (@sfdcfox, @brianmfear) from Denver, Colorado:

Charlie Isaacs (@CharlieIsaacs), Salesforce’s CTO for Customer Connection on IoT

Christine Pereira, founder of SoulfulSelling.com, created several video courses on Lynda/LinkedIn:

Dan Appleman (@danappleman), CTO of Full Circle Insights:

Dan Appleman was the first Salesforce instructor at Pluralsight:

Daniel Peter (@danieljpeter), MVP Dev. Group Leader in Bay Area Foster City, CA:

Daniel, Senior Salesforce Developer at ARUP Laboratories, 3X MVP, co-leader of the Salesforce User Group in Salt Lake City, UT:

David Liu (@dvdkliu), inspires and entertains self-taught Salesforce Apex developers as a Google leader in Palo Alto:

Deepika Khanna:

Desynit Salesforce Innovators, a team of certified Advanced Salesforce developers and technical architects in Bristol, UK:

Don Robins, MVP:

Douglas C. Ayers, Salesforce MVP from Nashville, TN:

Enrico Murru, ForceLogic. “ultra geek tech lover, mercenary software developer, and Salesforce enthusiast”:

Fabrice Cathala (@fcathala):

Felicia Duarte:

Francis Pindar, 5X MVP from the UK:

Gilian Bruce (@gilliankbruce), Salesforce Admin Evangelist:

  • Salesforce Admins Podcast, on iTunes and Google Play, are 10 min. twice weekly. Features real-life Salesforce Admins, product managers, and community leaders who transform businesses, careers, and community implementing Enterprise CRM solutions.

Guha Arumugam (@SF_Guha) of Acumen Solutions from Virginia/DC:

Harshit Pandey, Principal Technical Architect at Intuitive Surgical, previously Technical Architect at Salesforce.com Developer Relations Team:

Jason Ouellette:

  • BOOK: Development with the Force.com Platform: Building Business Applications in the Cloud (3rd Edition) (2009-10-16)

Jeff Susich:

Jean Velonis (@SalesforcePrincess):

Jesse Altman, Certified Salesforce.com Developer from Whitehall, PA:

Jeff Douglas, Senior Technical Consultant at Appirio & Developer Evangelist Architect at Topcoder:

Jeremy Ross (@jeremyross):

Joey Chen in the Philippines

Joe Ferraro:

Jon Jessup:

  • https://www.linkedin.com/company/cloud-conversion/

John Loghry:

John N Robinson:

Jitendra Zaa, a 7X Salesforce Certificate, MVP and Technical Architect, working from Hartford, CT:

Johan Yu (@simplysfdc):

Kashyap Patel, kpatel@sfapex.com (@sfapex)

Keir Bowden (@bob_buzzard), Chief Technical Officer at BrightGen, a Salesforce Platinum Partner in the UK:

Kevin O’Hara, Rochester, MI

  • nforce repo on GitHub is a node.js salesforce REST API wrapper for force.com, database.com, and salesforce.com. It set the standard for using Salesforce APIs.

Lance Shi:

  • sfdcinpractice.com since Sep 2016 provides a comprehensive, intuitive guide to Salesforce coding by real word examples. This blog is for those who knows how to create objects and fields in Salesforce.

Luke Freeland, Salesforce Technical Consultant and Tech Lead, from Rochester, NY:

Mani Balan, Lead/certified Salesforce Developer in a start-up company based out of Sydney, Australia:

Manish Thaduri:

Mark Benoiff, Salesforce CEO:

Mark Cane, Salesforce Certified Technical Architect, Certified Scrum Professional and former salesforce.com Principal Consultant in the UK:

Martin Gessner, Salesforce Solution Architect and founder of Focus on Force in Sydney, Australia

Matheus Goncalves, with 15 years of total IT experience from Atlanta, GA:

Matt McGuire:

Matthew Morris (@matmorris):

Matt Lacey, Melbourne, Australia:

Michael Wicherski:

Mike Topalovich, 9x certified Salesforce architect, developer and part time CTO in Chicago:

  • BLOG: topalovich.com since Aug 2007 wrote in 2016 a series on strategies and “Patterns for Migrating from Visualforce to Lightning Components”.

Mike Wheeler is the “dean” of independent Salesforce training, with several low-cost yet deep content video courses on Udemy:

PROTIP: The nice thing about Udemy courses is popular bookmarks by viewers are highlighted on videos.

Missy Longshore, since 2009:

Mohith Shrivastava, 9x Salesforce certification, MVP at Salesforce.com, Technical Architect at CodeScience:

Narender Singh, (@Nads_P07), Salesforce Administrator & Developer at Miri InfoTech at New Delhi Area, India:

Nikhil Jaitly (@nikhj) Salesforce Technical Architect, 22x Salesforce Certified. Melbourne Marketing Cloud meetup Co-Organizer: last tweet 2017

Nitin Gupta, 3x Salesforce Certified from New Delhi, India:

Nitin Indora, Gurgaon, India:

Oliver Hansen (@nesensa):

Phil Choi:

Patrick Watkins (@nc_watkins):

Paul Battisson from Harrogate UK, A Force.com MVP and experienced Technical Architect who has worked for a number of leading ISVs and Consulting partners. A Cetified Salesforce Developer, Advanced Developer, Platform App Builder, Platform Developer I, and Platform Developer II.

Paul Goodey:

Peter Knolle, Certified Salesforce.com professional, and Force.com MVP:

Phil Walton (@SalesforcePhil):

Philip Weinmeister (@PhilWeinmeister), MVP, 18x SF Certified, @CommunityCloud MVP:

Piyush Soni, Salesforce Admin, Developer from Jaipur, Rajasthan, India:

Prajakta Samant, #Salesforce #evangelist (@prajsszz) in Pune, India.

Rakesh Gupta, 4x Salesforce MVP | Salesforce Architect Trainer in Mumbai, India:

Rebecca Dente (@sfdc_nerd) was in the inaugural class of Salesforce MVPs, a MTI Partner in Boston

Robert Watson (@WatsonRobertB)

Rubin Ortiz

Ryan Ozimek (@cozimek), Social Entrepreneur as CEO of picnet.net and classy Joomla developer at SoapBox Engage:

Sagar Sindhi from Rajpura, India:

Sara Morgan Nettles (@SaraHasNoLimits), Member of Team Trailhead, Certified Salesforce Advanced Developer and Platform Developer I and II, Developer at Synaptic AP from Louisiana, USA:

Santanu Boral, Salesforce MVP and 15x certified:

Scott VonSchilling, Certified Salesforce advanced developer, from New Jersey:

Scott Wells (@scottcwells) in Austin, TX:

Shane Clevenger:

Shyam Nair, Salesforce Developer from Bengaluru, India:

Shrey Sharma from Jaipur, the youngest MVP.

Steve Molis of Wakefield, Massachusetts

Tom Blamire (@Salesforce_Tom), CRM Specialist, CME Group

Toni V Martin

Trish Bertuzzi (@BridgeGroupInc), Chief Strategist at The Bridge Group:

Vishnu Kumar

Vinay Chaturvedi, Salesforce Evangelist from Noida, India:

Vivek Chawla


Wade Clements, Sr. Director, Customer Success and Support, CA Technologies

Warren Chalklen, PhD:

Will Nourse (@wnourse), VP Operations at GoodforCloud, a Top Influencer

Wilson Mar (@wilsonmar), Montana:

Xi Xiao (@xixiaofinland), Salesforce developer in Finland:

Zac Otero, a factory worker who used Trailhead to train himself to become a Salesforce administrator, is Salesforce’s first Golden Hoodie recipient.


It’s one thing to have opinions, but it’s quite another level to share opinions on the same publishing platform.

archladies.com and Ladies be Architects Trailblazer Community forum and YouTube videos by:

Salesforce Cowboys podcast since 2018:

  • Matt Sai
  • Paul D. Tunison

salesforceweek.ly (@SalesforceWeek) is one of the most popular blogs in the Salesforce ecosystem, since Oct 2013, offering different tones of narration: [Top2018]

apttus.com focuses on QTC (Quote to Cash): [Top2018]

PODCAST: WizardCast (#WizardCast) on YouTube videos and iTunes. Since 2007

PODCAST about presenters at the Dreamforce Conference: Blazing Trails since July 2017 on iTunes and SoundCloud.com.

  • Mike Gerholdt, Director of Evangelism
  • Barb Dietz, at Salesforce

https://www.nowitmatters.com/blog/”>nowitmatters.com</a> (@nowitmatters) in Bozeman, Montana targets non-profits. (FB)

Partner Organizations

Influencers who do not have a publishing trail are listed here under their organization:


Zuora Inc.

User Organizations

Here are those who I don’t think have published but are nevertheless influencers.

Google (formerly YouTube):


Salesforce employees

Listed alphabetically by first name:

Adam Blitzer (@AdamBlitzer), co-founder of Pardot, now EVP & GM of Sales Cloud

Alex Toussaint (@alextoussaint), VP Product Management – Einstein Analytics

Amanda Berkey (@amandaberkey)

Ankit Arora, MVP, Moderator, Developer:

Charlie Isaacs (@charlieisaacs) VP, CTO for Customer Connection.

Christophe Coenraets (@ccoenraets), Principal Developer Evangelist, in Boston:

Dan Darcy (@DanDarcy), SVP of Productivity at Salesforce

Jeremy Waite (@jeremywaite), Salesforce Evangelist

Keith Block (@KeithBlock on Twitter)

Megan Kierstead (@megkierstead)

Mike Gerholdt, Director of Evangelism

Natalia Burina (@Nale), director of product management

Parker Harris, co-founder, SVP Engineering

Peter Coffee (@PeterCoffee), VP for Strategic Research. He was a PC Week writer before.

Simon Mulcahy, Chief Innovation Office:

Tiffani Bova (@Tiffani_Bova), Global, Customer Growth and Innovation Evangelist

Tim Clarke (@TimxClarke), Sr. Director, Product Marketing – Salesforce CPQ

Tom Hasselman (@TomHasselman), Sr. Product Marketing Manager

Vala Afshar (@ValaAfshar), Chief Digital Evangelist

Wade Wegner (@WadeWegner), VP, Product Management:

Suzanne DiBianca (@SuzanneDiBianca), Salesforce EVP of Corporate Relations and Chief Philanthropy Officer


TODO: Identify writers

From The Hague, The Netherlands:

From Sri Lanka:

From London, England:

From England, United Kingdom:

From Bristol, United Kingdom:

From London, Manchester & Gurgaon: leading Platinum Sales force consulting partner in the UK&I. With more than 100 Sales force experts:


PROTIP: Drive a lot? Take public transportation? Listen to voice-only podcasts while commuting:

  • The Marketing Cloudcast has 99+ episodes since Oct. 2016 on Google Play. It “offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins ( @CollinsMeMegan) and Tina Rozul (@crozul) dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond.

  • PODCAST about presenters at Salesforce Dreamforce conferences: Blazing Trails since July 2017 on iTunes and SoundCloud.com.

  • PODCAST: The Quotable Sales Podcast by Quotable.com since July 2016 on iTunes and Google Play.

Work with me. Hire me.

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More about Salesforce

This is one of a series about Salesforce

  1. Salesforce index

  2. Salesforce Ohana (about the Salesforce company, offices, mascots, emojis, and store)
  3. Salesforce Glossary (of acronyms)
  4. Salesforce Events (Conferences, local Meetups, ) to meet people face-to-face
  5. Salesforce Exhibitors (at Dreamforce)
  6. Salesforce Onboarding (Trailhead and IDEs)
  7. Salesforce Rock Stars (and influencers)

  8. Salesforce Offerings (Clouds, Industries, Domains, GitHub, editions, pricing, features, versions)
  9. Salesforce Certifications (training and exams)
  10. Salesforce Projects, Superbadges, and Sample Apps
  11. Salesforce myTrailhead for custom Trailhead content

  12. Salesforce Project Plans
  13. Salesforce Jobs (within Salesforce, with partners, etc.)
  14. Salesforce User Roles and Personas

  15. Salesforce Apps (in AppExchange)
  16. Salesforce Alexa
  17. Salesforce Heroku (external apps)
  18. Salesforce DX (Developer eXperience)

  19. Salesforce Non-Profit support
  20. Salesforce NPSP (Non-Profit Success Pack) performance (with Gatling)

  21. Salesforce Data Management
  22. Salesforce Einstein
  23. Salesforce Selenium (test automation)